Mr. English Coffee Roasting Co. is an old fashioned Brick and Mortar style co. trying it’s best to move into the future.
Japan, Nakatsugawa
Problem & Solution
Problem
Most Japanese and worldwide coffee consumers want to drink a convenient and ready made good tasting cup of coffee. But they can't afford to pay $3.00 to $5.00 per day or even several times per day. The convenience stores in Japan tried to solve this problem by introducing "Aeropress" style automated fresh ground, fresh brewed cups of coffee. Aeropress Website They solved the price problem and are presently selling cups of fresh ground, fresh brewed cups of coffee at around $1.00 per cup. But its not a specialty cup or even a good cup of
coffee. Its just a slightly better cup of coffee than what they were selling which was canned coffee and other ready made packed coffee beverages.
Solution
By using existing fully automated "AeroPress Style" specialty coffee vending machines Coffee 24/7 can drastically reduce costly labor costs by up to %90 compared to our main competitors, the convenience stores and Mega Coffee Chains, that are presently selling brewed cups of coffee.
Could you please clarify the expansion model? How many shops in year 1, 2 and 3 and when the move to franchise will happen?
Thank you for your inquiry. In year one of our expansion our business plan calls for opening an additional four automated specialty Coffee 24/7 vending machine locations in addition two the three locations that we already have. Our business plan calls for hiring three professional full time sales staff to market our franchises. We hope to sell at least 5 franchises in our second year and incrementally increase openings year by year. Our present roasting capacity is capable of supplying approx. one hundred franchises locations on the coffee side. But as for baked goods are present capacity is very small. Our new business plan calls for the build out of a small commercial wholesale bakery with two full time professional pastry chefs to supply up to one hundred franchises and seven company owned stores.