An eco-conscious luxury haircare system that targets women with naturally curly hair.
Switzerland, Geneva
Problem & Solution
The global hair care market today is worth over US$ 75 billion. According to the reports from Nielsen, African-Americans currently hold a buying power of $1.3 trillion. This market segment is spending nine times more on ethnic-targeted beauty and grooming products than the general market. Women of colour, in particular, spend an estimated $7.5 billion annually on beauty products, which is 80% more on cosmetics and twice as much on skin care as their non-black counterparts. More and more, African-American women are leaving behind chemicals used to straighten hair and accepting their natural curls.
Tolmoon is a pioneer in developing a range of only 6 products, 4 of which are core and 2 optional, which addresses all elements mentioned above.
Currently, there are very few companies which produce haircare solutions for this type of hair, which are efficient, natural and high-end.
Does your strategy focus exclusively on B2C or do you plan to enter first the B2B channel?
Thanks for your question. Our strategy incorporates both the B2B and B2C model. We’ve been contacted by a major organic distributor based in the US and UK, as we’re listed on a buyers database. We hope to establish more ties with major high-end retailers that are interested in organic hair products, once we begin manufacturing larger sample quantities.